Nerium Intl.’s updated packaging design better reflects the science behind its age-defying skincare products and creates a consistent look for its U.S. and international product lines: NeriumAD and Optimera, respectively.
The sleek modern containers are white for the daytime formulas and slate grey for the nighttime formulas. A color band at the containers’ slightly pinched waist identifies the product’s usage (“Face,” for example, in the photo above). This same color band also appears on the paperboard cartons (photo below), but it’s not printed on the clean, white cartons. Instead, Nerium Intl. opted for an inset Mylar sleeve within each box to show the product-usage color between the carton top and bottom.
To distinguish its NeriumAD Formula Firming Body Contour Cream, the company selected a white 200 ml/6.7 fl oz tube with an orange band.
Since their launch in 2011, the scientifically advanced, proprietary products have seen rapid growth around the world. In 2015, Nerium ranked No.1 in sales gains in theWWD list of the world’s top beauty companies, with more than more than $400 million in sales through 2014.
The Optimera product uses multilingual packaging in English, French and Spanish for its international sales in Canada and Mexico. According to the company, this packaging facelift strategically positions Nerium for ongoing international expansion, including into South Korea, which was recently announced.
Amber Olson Rourke, Nerium Intl.’s chief marketing officer, says, “We offer advanced, proprietary products that continue to make a difference in people’s lives. The new packaging really reflects how unique our products are. We’re excited to take this next step in the evolution of our brand as we expand into other avenues in the space of anti-aging.”
